DIRECTIONS OF INTERNATIONAL COOPERATION IN THE SPHERE OF PHYSICAL CULTURE AND SPORTS

Abstract

The article emphasizes that modern conditions in the sports industry give
rise to new directions of international cooperation in the field of physical culture
and sports, which are defined as stable in time and space, complex in their
organization, long-lasting, large-scale in terms of the number of participants, the
territory of their implementation and coverage interested parties and united by
subject and direction of complexes of international sports events, international
sports competitions, services in the field of physical culture and sports,
international sports competitions (Olympic, Paralympic, Deaflympic Games, etc.),
as well as international projects in the field of physical culture and sports .
Such areas of international cooperation in the field of physical culture and
sports as international cooperation in martial law conditions, which include the
implementation of international programs aimed at supporting athletes and their
families, the introduction of scholarships for athletes who are forced to engage in
sports in conditions with the support of leading international organizations, are
highlighted martial law, international grants for the implementation of social
projects aimed at ensuring a decent standard of living for athletes, full training in
difficult security conditions; international cooperation in the field of business in
the sports industry; international cooperation in the course of ensuring gender
equality in the international space; development of cities and regions during
international sports events; sports branding in the international context.